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The Power of Words: Writing to Convert Readers Into Customers
Aug 31, 2017 @ 12:00 pm - 1:30 pm
Your business is important. You have a product or a service that people need. But no one cares about any of it until they understand why it matters to them. When other people care as much as you do about what you have to offer, you succeed.
Powerful copywriting is how you get people to care.
Copywriting sound like a technical thing, or a boring thing, or a thing that English teachers talk about in dark, grammatically pristine reddit threads. But copywriting is, in fact, every single word you put out into the world on behalf of your business. It’s the words and sentences and stories in your brochures, press releases, websites, social media, live presentations, pitch meetings, business cards. And extraordinary copywriting makes people care and act.
This practical, hands-on workshop will give you tips and tools to write copy that connects with people and converts them to customers, so you can achieve the vision you hold for your business.
About the Instructor Becky Karush, founder of BeckyK Creative Marketing, has been a professional writer for nearly two decades. She specializes in helping leaders and organizations get the words and stories they need to heal, protect and better the world they love.
She graduated from Wesleyan University, worked as a farmer and teacher at ersatz utopian private schools, and came up as a writer through regional newspapers and national magazines, including Martha Stewart Omnimedia’s Whole Living and Disney FamilyFun. Current clients include the Parent Advocacy Council, the Center for the Study of Social Policy, and meQuilibrium, a digital resilience training platform for enterprise companies and health plans.
Becky lives her husband, five-year-old son, and mother in a mind-your-own-business, plow-your-own-driveway neighborhood in southern New Hampshire. They have a dog, Annie, and two rabbits, one of which has gone wild.