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May 22, 2018 @ 3:00 pm - 4:30 pm
This workshop will briefly go over the “4 P’s” that are critical for any business to understand and how they are connected. We will than discuss how even if you have a great Product Priced well in a great location (Place) but no one knows about it or where to find it (Promotion) the business will always struggle.
Research shows that in today’s marketplace, experiential marketing strategies are what the consumers respond best to. It is no longer the traditional methods of marketing that focus on just the product, but consumers are now looking for a connection to the company they are dealing with.
Part of the workshop will talk about why it is crucial for companies to develop long-term (strategic) plans for marketing and not rely on just short-term (tactical) plans for marketing. We will also discuss how to balance traditional methods (radio, TV, print, etc) with non-traditional methods, also known as guerrilla marketing, and how a balance of both can achieve the most success for companies.
** Registration is required prior to the workshop.
About The Instructor:
Joe Walker has been teaching Business Management, Marketing and Hospitality/Travel & Tourism at the post-secondary level for the past 19 years. During that time Joe has developed a passion and strong understanding of what motivates consumers in their purchase decisions.
Joe also has “real-world” experience as a business owner, having successfully owned and operated a sole proprietorship, a partnership that was incorporated and as a franchise owner. These experiences give him an understanding of human resources, marketing, business plans, marketing plans and advertising/promotional campaigns.
Additionally he is currently the President of Monadnock Travel Council and on the Board of Directors for Granite State Ambassadors, two NH based non-profit organizations whose goal is to promote and increase travel and tourism in the state.