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How to Price Your Service

Apr 11, 2018 @ 12:00 pm - 1:30 pm

Studies show that the service based business sector will continue to grow in the US and other MDC (Most Developed Countries); in fact some studies indicate that roughly 70% of all new businesses in the US will be service based over the next decade.

This workshop will briefly go over the “4 P’s” that are critical for any business to understand and how they are connected. We will than discuss how one of the “P’s” (Pricing) is extremely difficult to establish in the service sector, even more difficult for a start up business trying to grow a client list and network for referrals.

How do you determine your equilibrium price? How do you receive the most profit from your business to maximize your time?  Why is it important not to give too much to your customers for free?

The goal of this workshop is to help you understand that your time is money and help you develop a strategy for effectively pricing your service in today’s marketplace.

** Registration prior to the workshop is required.

About The Instructor:

Joe Walker has been teaching Business Management, Marketing and Hospitality/Travel & Tourism at the post-secondary level for the past 19 years. During that time Joe has developed a passion and strong understanding of what motivates consumers in their purchase decisions.

Joe also has “real-world” experience as a business owner, having successfully owned and operated a sole proprietorship, a partnership that was incorporated and as a franchise owner. These experiences give him an understanding of human resources, marketing, business plans, marketing plans and advertising/promotional campaigns.

Additionally he is currently the President of Monadnock Travel Council and on the Board of Directors for Granite State Ambassadors, two NH based non-profit organizations whose goal is to promote and increase travel and tourism in the state.


Apr 11, 2018
12:00 pm - 1:30 pm


Hannah Grimes Center for Entrepreneurship
(603) 352-5063
View Organizer Website


Hannah Grimes Center for Entrepreneurship
25 Roxbury Street
Keene, NH 03431 United States
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