We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact. These changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies. More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years. Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.
The trends we’ll discuss will be:

Digital marketing – it can no longer be ignored
Content marketing – it’s more important than ever
Targeting + Segmentation = Personalization
Mobile (experience and advertising)
Beyond big data – make decisions

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.
About the Instructor
Joanne Randall is the co-owner of Sprout for Business and is an Authorized Local Expert and Master Certified Solutions Provider with Constant Contact. Joanne has decades of experience in marketing, offering strategies and solutions through workshops and webinars. Joanne has a long and successful history of helping businesses grow.
Scholarship Opportunities
The Hannah Grimes Center maintains a Scholarship Fund to ensure that all entrepreneurs and nonprofit leaders can access our programs. The Scholarship Fund is made possible by the Hoffman Family Foundation and Live Free and Start, who we thank for their support. A portion of all workshop fees is also put back into the Scholarship Fund.
Please contact the Hannah Grimes Center staff to apply for a scholarship for any of our programs.