This session is designed to help nonprofits and fundraisers understand the transformation companies are undergoing as they look to build the socially conscious companies of tomorrow. A transformation that starts with engaging the workforce today and establishing a culture of giving back. The key is to start with a clear programmatic vision and an impact plan that can be paired together with an inspired and galvanized workforce which ultimately are the tools needed to move to the next level. And that next level includes engaging the community. It is important to share a story of impact, collaborate with local, expert partners, and capitalize on the influence and reach that brands can have within, and even beyond their local communities. The end result – true cultural change. With a highly engaged workforce and community, giving & engagement programs can accomplish so much more than just ‘doing good’ they can affect real, long-term change and truly help transform organizations into the socially conscious companies of tomorrow.

Participants will learn about:

• Engaging the Workforce
• Engaging the Community
• Changing the Cutlure

Rachel Hutchisson is VP of Corporate Citizenship & Philanthropy at Blackbaud (NASDAQ: BLKB), responsible for global corporate social responsibility, leading the company’s 3,300 associates in efforts to serve and give professionally and personally. She is committed to the core philosophy that “good is for everyone,” championing positive change and inspiring individuals to integrate service into their development. Rachel brings experience in marketing, brand communications, corporate culture and strategic relationships to her role. She built Blackbaud’s CSR program from the ground up, leveraging her deep experience working at the intersection of business and nonprofits. Rachel is the Chair of the Board of Directors of The Giving Institute and serves on the boards of AFP International, Learning to Give and the Coastal Community Foundation. Her talk “The Era of Corporate Social Responsibility is Ending” is available on the TEDx YouTube channel.

Andrew Troup is Director of Corporate Giving & Engagement Strategy at MicroEdge + Blackbaud. In this role, Andrew helps corporations strategically plan how they can leverage technology to optimize the management and impact of their philanthropic and employee giving programs as well as inspire their employees through transformative engagement programs. As part of this, he works closely with organizations to understand their missions, goals and needs, and brings these insights back to the MicroEdge + Blackbaud development teams to continually update the giving and employee engagement technology platforms. Andrew is also currently leading efforts toward mapping employee engagement efforts to measurable outcomes, and is participating in collaborative efforts to map overall employee giving and volunteering impact in relation to the Sustainable Development Goals.

Maryann Lindberg of Philanthropy Resource Group will facilitate the live webinar and discussion.

Register via AFP International HERE

This education event is  for 1 CFRE CEU credit.