Shift from salesy to centering authenticity in your communications. Traditional marketing relies upon telling a story that is either idealized or overpromises outcomes. In authentic communication, we center relationships and shift away from transactional marketing tropes. In this workshop, you will practice weaving your core messages into your communications and learn how to attract your ideal audience.

Attendees will:

• Articulate the core messages for their work
• Identify their audience
• Learn communication best practices

**Registration is required prior to the workshop in order to receive the Zoom link to join us. This workshop is an online event. Workshops are held in Eastern Standard Time.

About the Instructor: Erin Allgood grew up with a fierce love of sustainability, a passion for women’s rights, and a commitment to social justice. As the founder of ELA Consulting, Erin harnesses entrepreneurship as a vehicle for social change. Her clients include women launching social enterprises, nonprofits looking to authentically communicate and carry out their missions, and businesses that want to align their values with their cultures and their products or services.

A lifelong Granite Stater, Erin resides in New Hampshire’s Seacoast region and works as a social impact strategist and coach. Drawing from her studies in systems thinking, intersectional feminism, and ecological design, Erin has a unique perspective on the role businesses and nonprofits play in creating a more resilient and equitable future.