About this Workshop
The speaker, Mark Hatcher, will discuss his experience building a successful high-end guitar making business, largely through online marketing. He will be making recommendations for building a brand, the role photography plays in selling your work, and taking a holistic approach to e-commerce including:

       E-mail
       Website
        YouTube
        Facebook
        Flickr
        Forums
        Networking with other organizations and associations
        Suppliers’ websites

About the Instructor
Mark has been a guitar player since his early teens and has had a life-long love of woodworking, having designed and built everything from furniture to cedar strip ocean kayaks.  In 2002 his passion for guitars and woodworking came together in the creation of his first acoustic guitar.  Building on experience after studying with master craftsmen and leading luthiers, Hatcher Guitars today specializes in fingerstyle instruments offering five different models, each customized to the individual player.