A customer walks into your company and is greeted by two sales people. Sales person A says, “We offer quality customization and professional services that provide dependable solutions to meet customer needs. From simple to complex projects and products involving a variety of materials, functions and teams, we deliver state-of-the-art quality, on-time, backed by world […]
Entrepreneurship in Action: Swanzey’s ABTech Spots a Trend and Takes Action
Entrepreneurship is often driven by an ability to see trends, understand their implications and act. Trends in demographics, trends in purchase behavior, trends in customer needs all offer opportunity for those ready to “see” the possibilities. Swanzey-based ABTech recently saw a trend in their markets – competitors unwilling to re-purpose or re-use components for their customers. […]
Connecting and Thriving Through Word of Mouth
I have been thinking a lot lately about Word of Mouth marketing. I find it interesting that almost all small businesses, especially those that rely on a local consumer base (whether “local” is Manhattan or Keene) rise and fall on their reputation, and rely on a customer base built by word of mouth. This marketing […]
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