How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months

written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]


20 years ago today…

The buy local movement had not yet struck in 1997 and the ability to buy and sell local products was all but disappearing.  Many towns had the same chain stores selling the same generic products.  If a buyer’s options were limited, a local producer’s options were almost non-existent.  With the consolidation of distribution channels, it had become increasingly difficult […]


Early Bird Sale: Take 75% off…

From our Director: Energy prices in New England create a competitive disadvantage for businesses located here.  And with the unpredictability in energy prices (except that we can generally count on them going up), a smart, strategic move for any business owner will be to identify energy efficiency and renewable energy projects that can reduce operating […]


Expert’s Corner: Wink Faulkner

Strategic Planning: What It Is and Why It’s Important! “A Strategic Plan is 1% Vision and 99% Alignment” On March 9th, I lead a workshop at the Hannah Grimes Center that focused on Strategic Planning. We had a great turnout of attendees, ranging from start-ups to fairly well established businesses offering products and services including […]


Startup Lab, Spring 2017 Dates!

Startup Lab is an interactive 6-week program designed to help you create, implement, and present a business plan. In the program, we cover marketing, financial, business planning, and organizational development to ensure that you have the tools you need to successful! We’ve released dates for the spring 2017 cohort for Startup Lab, which will start […]


Paragon Digital Helps Put Downtown Keene on the Map

Paragon Digital Marketing took 360-degree interior photography shots of Downtown Keene businesses — allowing people (existing and new shoppers, clients, fans) to take a virtual tour of the inside of participating business. Paragon is working with the New England Web & Tech Collective (NEWT) to find ways to continue and expand this project. In the […]


2015 Entrepreneur of the Year: Marcia Passos Duffy

The Hannah Grimes Center announces its 2015 Entrepreneur of the Year: Marcia Passos Duffy, founder and owner of Backporch Publishing LLC based in Keene.  Marcia will accept this award at the Hannah Grimes Center for Entrepreneurship’s CONNECT2015 Event on Wednesday, October 28, 2015 from 5:00 to 8:00 p.m. at Alyson’s Orchard in Walpole. For over […]


The Importance of Good Design for Musicians (and All of Us!)

Originally Posted by The Keene Music Festival “Don’t judge a book by its cover.” Good advice in regards to people, but not when it comes to brand identity. Design is a handshake; it causes a snap judgment on your identity. Good design speaks loud, but bad design screams much louder. It’s what you represent yourself […]


5 Reasons to Refresh Your Food Packaging

Is Your Product’s Packaging Holding Your Company Back? Good product packaging can be the difference between making a new lifelong customer and missing a sale. It’s not uncommon for food companies to cite a change in packaging as the reason for increased business. After all, you only get one chance at making a first impression. […]