Some experts say that that up to 50% of all businesses will change hands or be sold in the next 10 years. As of 2018, New Hampshire is tied for the second oldest population in the country and with over 20% of its population being 60 years or older, a planned exit strategy is crucial […]
Do We Get Ideas or Do Ideas Get Us?
Do we get ideas or do ideas get us? That’s what Mary Ann Kristiansen, Executive Director of Hannah Grimes, sought to explain in her TEDxFargo Talk in July. The answer? We are all possessed by idea demons. Kristiansen introduced “idea demons” as the powerful but friendly ideas that give ordinary people the ability to do […]
How Google Ads Can Help You Grow Your Business
If you’re a business owner who’s interested in boosting your SEM (search engine marketing) game, you probably already know that online advertising in the form of Google Ads is one of the most effective actions you can take when it comes to garnering new business. For over 15 years, Google Ads (AdWords) has been successfully […]
10,000
“You get what you pay for.” In business, we know this to be true because we’ve learned it the hard way. It is a rare moment when something really good comes along that is high value and is free. Take note, this is one of those moments. If you have a business with revenues over $100,000 and you are […]
Making Your Own Way: Getting Started in the Gig Economy
By guest blogger: Lucy Reed, owner/blogger/developer, https://gigmine.co/ If, like many people, you’ve spent the majority of your working life in a traditional office environment, the idea of starting your own gig can seem pretty scary. However, if you’re fed up with being at the beck and call of an unappreciative supervisor, getting grief when you’re five […]
How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months
written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]
20 years ago today…
The buy local movement had not yet struck in 1997 and the ability to buy and sell local products was all but disappearing. Many towns had the same chain stores selling the same generic products. If a buyer’s options were limited, a local producer’s options were almost non-existent. With the consolidation of distribution channels, it had become increasingly difficult […]
20 Years Later… A Note from our Executive Director
Jack Dugan sat on my couch 20 years ago in March of 1997 dodging ladybugs. They had suddenly come to life on that warm and sunny day to crawl out of the delightful crevices only a 200 year old house can offer up. I had started the NH Traditional Craft & Industry Fair (later to […]
Maximizing Profits and People with guest blogger Jeanne Dietsch
The weary stereotype that pits people against profits collapses when you scrutinize it. Sure, squeezing payroll gets that last bit of toothpaste out of the tube for companies that hawk look-alike commodities. In innovative companies, however, good people generate growth and retain customers. An obvious example of how people create profit is a successful tech […]
Early Bird Sale: Take 75% off…
From our Director: Energy prices in New England create a competitive disadvantage for businesses located here. And with the unpredictability in energy prices (except that we can generally count on them going up), a smart, strategic move for any business owner will be to identify energy efficiency and renewable energy projects that can reduce operating […]
