If you’re a business owner who’s interested in boosting your SEM (search engine marketing) game, you probably already know that online advertising in the form of Google Ads is one of the most effective actions you can take when it comes to garnering new business. For over 15 years, Google Ads (AdWords) has been successfully […]
10,000
“You get what you pay for.” In business, we know this to be true because we’ve learned it the hard way. It is a rare moment when something really good comes along that is high value and is free. Take note, this is one of those moments. If you have a business with revenues over $100,000 and you are […]
How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months
written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]
20 years ago today…
The buy local movement had not yet struck in 1997 and the ability to buy and sell local products was all but disappearing. Many towns had the same chain stores selling the same generic products. If a buyer’s options were limited, a local producer’s options were almost non-existent. With the consolidation of distribution channels, it had become increasingly difficult […]
20 Years Later… A Note from our Executive Director
Jack Dugan sat on my couch 20 years ago in March of 1997 dodging ladybugs. They had suddenly come to life on that warm and sunny day to crawl out of the delightful crevices only a 200 year old house can offer up. I had started the NH Traditional Craft & Industry Fair (later to […]
Maximizing Profits and People with guest blogger Jeanne Dietsch
The weary stereotype that pits people against profits collapses when you scrutinize it. Sure, squeezing payroll gets that last bit of toothpaste out of the tube for companies that hawk look-alike commodities. In innovative companies, however, good people generate growth and retain customers. An obvious example of how people create profit is a successful tech […]
Launching U article makes it into USA Today!
Launching U, a business in our Incubator Program, recently wrote an article for USA Today. This is a great piece to share with any college students you may know! Here’s why a summer job can be just as good as an internship… Why has “intern” become such a coveted title in the college world? There […]
Time Management with Paula Mathews
Time – Your Most Valuable Asset by Paula Mathews You’ve heard the saying, “A Place for Everything and Everything in its Place.” Corporate America is teaching this as 6-S or Kaizen, but all it means is that you don’t waste time looking for things. Wasting time isn’t as important to you now, maybe, as it […]
Expert’s Corner: Wink Faulkner
Strategic Planning: What It Is and Why It’s Important! “A Strategic Plan is 1% Vision and 99% Alignment” On March 9th, I lead a workshop at the Hannah Grimes Center that focused on Strategic Planning. We had a great turnout of attendees, ranging from start-ups to fairly well established businesses offering products and services including […]
Startup Lab, Spring 2017 Dates!
Startup Lab is an interactive 6-week program designed to help you create, implement, and present a business plan. In the program, we cover marketing, financial, business planning, and organizational development to ensure that you have the tools you need to successful! We’ve released dates for the spring 2017 cohort for Startup Lab, which will start […]
