If you’re a business owner who’s interested in boosting your SEM (search engine marketing) game, you probably already know that online advertising in the form of Google Ads is one of the most effective actions you can take when it comes to garnering new business. For over 15 years, Google Ads (AdWords) has been successfully […]
10,000
“You get what you pay for.” In business, we know this to be true because we’ve learned it the hard way. It is a rare moment when something really good comes along that is high value and is free. Take note, this is one of those moments. If you have a business with revenues over $100,000 and you are […]
Making Your Own Way: Getting Started in the Gig Economy
By guest blogger: Lucy Reed, owner/blogger/developer, https://gigmine.co/ If, like many people, you’ve spent the majority of your working life in a traditional office environment, the idea of starting your own gig can seem pretty scary. However, if you’re fed up with being at the beck and call of an unappreciative supervisor, getting grief when you’re five […]
Why You Need Structured Data on Your Website Now
Post written by guest blogger Ben Robertson, Menadena. If you’re a professional who has tried to manage your own website’s SEO, you may have noticed the terms “schema” and “structured data markup” and wondered what they were. If you didn’t quite understand the terms, don’t worry — they can be confusing, even for some SEO […]
How to Develop an SEO Strategy & Select Your SEO Provider
Guest blog post by Ben Robertson of Menadena You’ve probably heard the old refrain before — in marketing location is everything (location, location, location!). These days, at least for most people, our websites are our storefronts, so we might think that location doesn’t count – but this isn’t quite true. Location is absolutely everything when […]
How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months
written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]
How to Optimize Your Business for Local Search
written by guest blogger, Ben Robertson from Menadena. For any local business, the internet can be a valuable tool when it comes to gaining new customers and boosting sales. Whether it’s a good dentist, an awesome burrito or the closest bookstore, more and more people use their mobile devices to find what they need in […]
20 years ago today…
The buy local movement had not yet struck in 1997 and the ability to buy and sell local products was all but disappearing. Many towns had the same chain stores selling the same generic products. If a buyer’s options were limited, a local producer’s options were almost non-existent. With the consolidation of distribution channels, it had become increasingly difficult […]
If we didn’t have names for the Big Dipper, Orion and the North Star, would we see them?
Yes — in a way. We would still be able to look up into the starry sky at night and see, well, a bunch of stars. But by giving names, we can quickly pick them out of their starry back drop and they take on personality, presence and recognition. The Eskimo famously have thirteen different […]
20 Years Later… A Note from our Executive Director
Jack Dugan sat on my couch 20 years ago in March of 1997 dodging ladybugs. They had suddenly come to life on that warm and sunny day to crawl out of the delightful crevices only a 200 year old house can offer up. I had started the NH Traditional Craft & Industry Fair (later to […]
