10,000

“You get what you pay for.”  In business, we know this to be true because we’ve learned it the hard way.  It is a rare moment when something really good comes along that is high value and is free.  Take note, this is one of those moments.  If you have a business with revenues over $100,000 and you are […]


Making Your Own Way: Getting Started in the Gig Economy

By guest blogger: Lucy Reed, owner/blogger/developer, https://gigmine.co/ If, like many people, you’ve spent the majority of your working life in a traditional office environment, the idea of starting your own gig can seem pretty scary. However, if you’re fed up with being at the beck and call of an unappreciative supervisor, getting grief when you’re five […]



How to Develop an SEO Strategy & Select Your SEO Provider

Guest blog post by Ben Robertson of Menadena You’ve probably heard the old refrain before — in marketing location is everything (location, location, location!). These days, at least for most people, our websites are our storefronts, so we might think that location doesn’t count – but this isn’t quite true. Location is absolutely everything when […]


How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months

written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]



20 years ago today…

The buy local movement had not yet struck in 1997 and the ability to buy and sell local products was all but disappearing.  Many towns had the same chain stores selling the same generic products.  If a buyer’s options were limited, a local producer’s options were almost non-existent.  With the consolidation of distribution channels, it had become increasingly difficult […]



20 Years Later… A Note from our Executive Director

Jack Dugan sat on my couch 20 years ago in March of 1997 dodging ladybugs.  They had suddenly come to life on that warm and sunny day to crawl out of the delightful crevices only a 200 year old house can offer up. I had started the NH Traditional Craft & Industry Fair (later to […]