How to Develop an SEO Strategy & Select Your SEO Provider

Guest blog post by Ben Robertson of Menadena You’ve probably heard the old refrain before — in marketing location is everything (location, location, location!). These days, at least for most people, our websites are our storefronts, so we might think that location doesn’t count – but this isn’t quite true. Location is absolutely everything when […]


How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months

written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]



20 years ago today…

The buy local movement had not yet struck in 1997 and the ability to buy and sell local products was all but disappearing.  Many towns had the same chain stores selling the same generic products.  If a buyer’s options were limited, a local producer’s options were almost non-existent.  With the consolidation of distribution channels, it had become increasingly difficult […]



20 Years Later… A Note from our Executive Director

Jack Dugan sat on my couch 20 years ago in March of 1997 dodging ladybugs.  They had suddenly come to life on that warm and sunny day to crawl out of the delightful crevices only a 200 year old house can offer up. I had started the NH Traditional Craft & Industry Fair (later to […]


Maximizing Profits and People with guest blogger Jeanne Dietsch

The weary stereotype that pits people against profits collapses when you scrutinize it. Sure, squeezing payroll gets that last bit of toothpaste out of the tube for companies that hawk look-alike commodities. In innovative companies, however, good people generate growth and retain customers. An obvious example of how people create profit is a successful tech […]


Early Bird Sale: Take 75% off…

From our Director: Energy prices in New England create a competitive disadvantage for businesses located here.  And with the unpredictability in energy prices (except that we can generally count on them going up), a smart, strategic move for any business owner will be to identify energy efficiency and renewable energy projects that can reduce operating […]


Local Business Expanding!

Green Energy Options of Keene LLC is seeking to hire a Solar Sales Associate.  Please continue reading below for more information or contact Pablo Fleischmann and Valerie Piedmont by email valerie@greenenergyoptions.com.  You may also visit their website www.greenenergyoptions.com or stop by the store 79 Emerald Street Keene, NH 03431. Solar Sales Associate Opening 6/18/17 Green […]