The Hannah Grimes Center’s PitchFork program coaches entrepreneurs to pitch their business to a panel of investors and community members. At the PitchFork Spring Pitch on March 14th, three small businesses pitched their ideas to better their businesses and the community. Participants in the Spring Pitch were Eddie Gomez of Drum, Brenna Morris of Luna’s […]
Exiting Your Business: Why You Should Begin to Plan
Some experts say that that up to 50% of all businesses will change hands or be sold in the next 10 years. As of 2018, New Hampshire is tied for the second oldest population in the country and with over 20% of its population being 60 years or older, a planned exit strategy is crucial […]
Do We Get Ideas or Do Ideas Get Us?
Do we get ideas or do ideas get us? That’s what Mary Ann Kristiansen, Executive Director of Hannah Grimes, sought to explain in her TEDxFargo Talk in July. The answer? We are all possessed by idea demons. Kristiansen introduced “idea demons” as the powerful but friendly ideas that give ordinary people the ability to do […]
How Google Ads Can Help You Grow Your Business
If you’re a business owner who’s interested in boosting your SEM (search engine marketing) game, you probably already know that online advertising in the form of Google Ads is one of the most effective actions you can take when it comes to garnering new business. For over 15 years, Google Ads (AdWords) has been successfully […]
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“You get what you pay for.” In business, we know this to be true because we’ve learned it the hard way. It is a rare moment when something really good comes along that is high value and is free. Take note, this is one of those moments. If you have a business with revenues over $100,000 and you are […]
Making Your Own Way: Getting Started in the Gig Economy
By guest blogger: Lucy Reed, owner/blogger/developer, https://gigmine.co/ If, like many people, you’ve spent the majority of your working life in a traditional office environment, the idea of starting your own gig can seem pretty scary. However, if you’re fed up with being at the beck and call of an unappreciative supervisor, getting grief when you’re five […]
Why You Need Structured Data on Your Website Now
Post written by guest blogger Ben Robertson, Menadena. If you’re a professional who has tried to manage your own website’s SEO, you may have noticed the terms “schema” and “structured data markup” and wondered what they were. If you didn’t quite understand the terms, don’t worry — they can be confusing, even for some SEO […]
How to Develop an SEO Strategy & Select Your SEO Provider
Guest blog post by Ben Robertson of Menadena You’ve probably heard the old refrain before — in marketing location is everything (location, location, location!). These days, at least for most people, our websites are our storefronts, so we might think that location doesn’t count – but this isn’t quite true. Location is absolutely everything when […]
How We Dropped Google AdWords Cost Per Conversion 76% in Less than 2 Months
written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time and having that data was invaluable to us in […]
How to Optimize Your Business for Local Search
written by guest blogger, Ben Robertson from Menadena. For any local business, the internet can be a valuable tool when it comes to gaining new customers and boosting sales. Whether it’s a good dentist, an awesome burrito or the closest bookstore, more and more people use their mobile devices to find what they need in […]
